Search

From Struggle to Startup: How Aman from Bangalore Used How to Get Rich by Felix Dennis to Build His Business Empire

Aman from Bangalore was trapped in a cycle of financial struggle until one book—How to Get Rich by Felix Dennis—changed everything. By applying its 8 wealth-building secrets, he launched a startup, overcame self-doubt, and built lasting success. This story shows how timeless principles can turn ambition into financial freedom.

Aman’s Struggles in Bangalore

On a humid Bangalore morning, Aman sat in a crowded BMTC bus, clutching his lunchbox and scrolling through social media on his cracked phone. His feed was filled with stories of entrepreneurs raising millions, traveling the world, living the dream.

He, on the other hand, earned ₹35,000 a month as a mid-level IT employee. Rent, EMI, and family obligations consumed his salary before the 20th of every month. Every evening, Aman felt the same sinking thought:

“Is this all life is meant to be?”

Despite working hard, he was stuck in what Felix Dennis would later call “the wage slave treadmill.” He dreamed of starting a business but lacked the courage, knowledge, and clarity.


The Turning Point: Discovering How to Get Rich

One weekend, while browsing a used bookstore on Church Street, Aman’s eyes fell on a bold title: How to Get Rich by Felix Dennis.

The words on the back cover hit him like a jolt:

“If you are not truly, utterly, and almost insanely driven to become rich, you will never do it.”

Something clicked inside Aman. This wasn’t a motivational gimmick—it was a raw, unfiltered truth from a man who had built an empire. Aman bought the book, tucked it under his arm, and promised himself:

“If he can do it, why can’t I?”

That night, Aman devoured the first 50 pages. By sunrise, he wasn’t just reading—he was planning.


Implementation Phase: Applying Felix Dennis’ Principles

Over the next 18 months, Aman lived by Felix Dennis’ 8 secrets of wealth. Each one reshaped his mindset and actions.


1. Compulsion, Not Just Desire

Dennis stressed that desire is insufficient—compulsion is mandatory.

Aman realized his “desire” for more money was weak fuel. He had to make wealth creation a necessity, not a dream.

👉 He wrote down his why: financial freedom for his family, the ability to travel without guilt, and to prove to himself he could build something bigger.

With that fire, Aman stopped wasting evenings binge-watching shows. Instead, he studied markets, learned digital business models, and explored startup ideas.


2. Cutting Loose from Negative Influences

Dennis warned: “Cut loose from negative influences. Success is never permanent, failure is never fatal. Only courage counts.”

Aman’s colleagues mocked him:
“Startups are risky. Be happy with your IT job.”

Instead of debating, Aman quietly distanced himself. He joined a Bangalore startup meetup, surrounded himself with entrepreneurs, and absorbed their energy.

👉 He learned that courage is contagious—and negativity is toxic.


3. Execution Over Ideas

Like many dreamers, Aman had notebooks full of ideas. But Dennis’ blunt truth changed him: “Ignore great ideas. Concentrate on great execution.”

Instead of chasing a “world-changing app,” Aman picked a simple, scalable problem: helping small Bangalore retailers get online.

👉 He built a basic website for a local clothing store, charged a small fee, and executed relentlessly. Within weeks, word-of-mouth spread. Execution—not the idea—mattered.


4. Focus on the Money

Felix Dennis insisted: if your goal isn’t explicitly to get rich, you won’t.

At first, Aman was distracted by vanity metrics—website hits, likes, followers. Then he refocused: “Revenue is my scorecard.”

👉 Within 6 months, he had 10 paying clients. He reinvested every rupee into improving his service.


5. Hiring Smarter People

Growth plateaued when Aman tried to do everything himself. Dennis’ advice echoed: “Hire people smarter than you.”

Aman recruited a talented coder from his network, an energetic salesperson, and a finance graduate. Each was smarter in their area than Aman. He delegated and gave them room to act.

👉 Within a year, his startup revenue tripled.


6. Ownership Is the Real Secret

Investors approached Aman, offering funding in exchange for equity. Remembering Dennis’ words—“Ownership isn’t everything. It’s the only thing.”—he resisted.

He chose slow, organic growth rather than giving away his company too early. That decision preserved both control and long-term wealth.


7. Selling at the Right Time

By year three, Aman’s startup was profitable and attracting acquisition offers. Dennis’ principle guided him: “Sell before you need to—or when you’re bored.”

But Aman wasn’t bored. He was building momentum. He politely declined, focusing instead on scaling nationally.


8. Fear Nothing—and Give Back

The biggest shift came from courage. Aman stopped fearing rejection, failure, or competition. Every risk became a stepping stone.

When profits grew, he remembered Dennis’ final advice: give it away. Aman started sponsoring coding bootcamps for underprivileged kids in Bangalore, building a legacy beyond money.


The Breakthrough: Aman’s Crossover Moment

One evening, Aman looked at his bank account—it showed his first ₹1 crore in savings.

He thought back to those crowded bus rides, the self-doubt, the laughter of colleagues. He had crossed the invisible line: from employee trapped in routine to entrepreneur in control of his destiny.

His family no longer worried about bills. His parents finally saw him as more than “just another IT worker.”


Life After Change

Today, Aman’s startup serves hundreds of small retailers across India. He travels frequently, speaks at entrepreneur conferences, and mentors aspiring founders in Bangalore.

But success hasn’t made him complacent. He continues applying Felix Dennis’ lessons daily: focus, ownership, execution, and fearlessness.

Most importantly, he maintains balance by giving back—because true wealth is more than money.


Reflection: Aman’s Advice to Readers

Looking back, Aman says:

“Felix Dennis taught me that riches are not about brilliant ideas but about relentless execution and the courage to own your destiny. If you want wealth, make it your obsession, cut the noise, and take bold action. Luck favors the prepared—but only if you step onto the field.”


Call to Action

Inspired by Aman’s journey? This is just one story in our Book to Life series. Pick up How to Get Rich by Felix Dennis today and take the first step toward your own transformation.

🌐 Start your financial freedom journey at MYCASHFLOW
📞 Call us at 885051169 to explore tools, guidance, and resources to build your own path to wealth.


Disclaimer: This story is hypothetical and created only to illustrate how one might apply book concepts in real life through storytelling.

Table of Contents

Refer some Other Posts from here

Book summaries

Traction: The Blueprint Every Startup Needs — A Complete Summary of Traction by Gabriel Weinberg (With Real Stories & Action Steps)

This in-depth summary of Traction by Gabriel Weinberg reveals the proven 19-channel framework startups use to acquire customers and scale fast. Learn how 50% product + 50% traction, the Bullseye Framework, and underutilized marketing channels create sustainable growth. Includes real-world examples and a step-by-step action plan.

Read More »