In every startup’s journey, there comes a dangerous gap — a silent business killer where most companies die, not because their product is bad, but because mainstream customers don’t trust them yet. That deadly gap is called “The Chasm.”
In Crossing the Chasm, Geoffrey A. Moore reveals why innovative businesses fail after early success and how only a few cross into explosive growth. This book is essential reading for entrepreneurs, startup founders, sales and marketing professionals, and anyone building something disruptive in today’s competitive market.
This blog breaks down the core concepts, real-life examples, a practical action plan, lessons, and implementation steps to help you actually apply this powerful framework in your business and personal growth journey
