ntroduction: A City, a Dream, and a Rule
Bangalore is called the Silicon Valley of India for a reason. The city is alive with energy, ideas, and the hum of young entrepreneurs chasing dreams. Rohit was one of them—but his reality was far from the glossy startup stories you see in magazines.
At 27, he had no funding, no network, and no fancy MBA. All he had was a burning desire to start something of his own… and a borrowed copy of The 10X Rule by Grant Cardone.
He didn’t know it then, but those 200 pages would change the trajectory of his life.
The First Encounter with the 10X Rule
It was a rainy evening in Koramangala. Rohit was stuck in a tiny rented room, scrolling aimlessly on his phone when he stumbled on a YouTube clip of Grant Cardone shouting:
“Your goals aren’t the problem. Your goals are too small!”
Something clicked. He ordered the book, read it cover to cover in two nights, and scribbled his first 10X goal:
“Build a startup worth ₹10 crore in 5 years.”
It sounded ridiculous. He had ₹3,000 in his bank account. But as Grant says:
If your goals don’t scare you, they’re too small.
Step 1: Setting a 10X Goal
Rohit’s idea was a local services app connecting small vendors with urban customers. Normally, a founder might aim for 1,000 users in the first year. Rohit wrote down 10,000.
To make it possible, he broke the giant goal into smaller targets:
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First 3 months: 1,000 users
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Next 6 months: 5,000 users
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By year-end: 10,000 users
He realized big goals required more than just wishful thinking—they needed more time, energy, money, and relentless focus.
Step 2: Massive 10X Action
The old Rohit would have made a few calls, sent a few emails, and waited. The new Rohit went all in.
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Made 200 cold calls a week
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Knocked on shop doors himself
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Spent weekends at flea markets signing up vendors
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Posted content daily on Instagram, LinkedIn, and Facebook
Within six months, he had 7,500 active users and had signed deals with 300 vendors. People called it “luck.” He knew it was the math of 10X effort.
Step 3: Creating His Own Luck
Rohit often laughed when people told him, “You’re lucky.” They didn’t see the 14-hour days or the rejected pitches. Grant Cardone’s formula made sense now:
10X Goals × 10X Action = 100X Opportunities
Every rejection brought him one step closer to the next big contract. Each failed pitch taught him how to make the next one irresistible.
Step 4: Fear as a Green Light
Rohit’s scariest moment came when a major investor invited him to pitch. He was terrified—what if they laughed at his valuation? Then he remembered:
Fear is just a sign you’re heading in the right direction.
He gave the pitch, voice shaking at first, but landed his first ₹50 lakh investment. That fear? It became his best teacher.
Step 5: Dominating the Competition
Bangalore’s startup space is cutthroat. Rohit realized competing on price or features was a losing game. He needed to dominate by becoming the go-to brand for local vendors.
He hosted free workshops, trained vendors on digital tools, and positioned himself as an industry thought leader. Soon, new startups weren’t competing—they were asking to partner.
Lessons Rohit Learned from The 10X Rule
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Set Scary Big Goals – Your energy matches the size of your vision.
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Be Obsessed with Results – Effort means nothing if it doesn’t move the needle.
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Problems are Opportunities – Vendor complaints turned into new features.
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Massive Action Wins – Effort compounds over time, skills sharpen, and results multiply.
The 4 Degrees of Action
Rohit recognized most people live in the first three: doing nothing, retreating after failure, or taking small actions. The magic is in Degree 4: Massive Action—where you pour your entire self into the goal.
From 0 to 10X and Beyond
By the third year, Rohit’s startup hit ₹10 crore valuation. By the fifth, he exited the company for ₹15 crore, earning him financial freedom.
Now, he travels, mentors founders, and invests in early-stage startups. The book that started it all? Still on his desk—dog-eared, highlighted, and treasured.
Final Takeaways
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Dream ridiculously big
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Outwork everyone in your space
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Turn fear into your growth compass
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Don’t just compete—dominate
Rohit’s story isn’t about talent or luck—it’s about mindset and relentless action. If he could go from a rented room to building an empire, you can too.
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